Cookie Policy
Last updated: 7 July 2026
1. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences, analyse usage, and deliver targeted content. Cookies are not harmful and do not contain viruses.
2. Types of Cookies We Use
Essential Cookies (Always On)
Required for core website functionality. Cannot be disabled without breaking the site.
- Session Cookies: Track your session while browsing (expire when you close your browser)
- Authentication: Keep you logged into your account
- Security: Protect against fraud and malicious activity
- Cart: Remember items in your shopping cart
Analytics Cookies (Requires Consent)
Help us understand how visitors interact with our site. Used via Google Analytics.
- Pages visited
- Time spent on pages
- Browser type and device
- Geographic location (country, city level)
Data is anonymised and aggregated. We cannot identify individual users.
Marketing Cookies (Requires Consent)
Used for targeted advertising and campaign tracking via Google Ads.
- Track which ads you've seen
- Measure ad performance
- Deliver personalised ads based on your interests
- Track conversions (e.g., completed orders)
Third-Party Cookies
Set by external partners (Google, advertising networks). We don't control these directly, but we require partners to comply with privacy laws.
3. Consent Mode v2
We use Google Consent Mode v2 to respect your privacy preferences:
- Default State: All tracking is DENIED until you accept
- Your Choice: Accept "Analytics" to allow usage tracking, or "Marketing" for ads targeting
- Granular Control: You can accept one type and decline the other
- Compliance: Your preferences are honoured immediately
4. Managing Your Cookies
Browser Settings
You can control cookies via your browser:
- Chrome: Settings > Privacy and Security > Cookies and other site data
- Firefox: Preferences > Privacy & Security > Cookies and Site Data
- Safari: Preferences > Privacy > Cookies and website data
- Edge: Settings > Privacy, search, and services > Cookies and other site data
Opt-Out Options
- Google Analytics: Install the Google Analytics Opt-out Browser Add-on
- Google Ads: Visit Google Ads Settings to manage ad preferences
- General Ad Networks: Digital Advertising Alliance Opt-Out Tool
5. Cookie Duration
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain until expiration date (typically 13 months for analytics)
- Marketing Cookies: Vary; most expire within 1-2 years
6. Data Sharing with Google
Analytics and marketing data is shared with Google under their terms of service. Google may use this data for its own purposes (e.g., improving their services) in accordance with their Privacy Policy. Data is typically anonymised and aggregated.
7. Your Privacy Rights
You have the right to:
- Access information about cookies we use
- Decline non-essential cookies
- Delete cookies anytime via browser settings
- Opt-out of specific tracking services
- Request deletion of tracking data (subject to legal retention requirements)
8. Children's Privacy
Our website does not intentionally collect data from children under 13. Parents concerned about their child's data should contact us immediately at [email protected].
9. Policy Updates
We may update this Cookie Policy. Changes will be posted here with an updated "Last updated" date.
10. Contact Us
Email: [email protected]
Phone: +44 (0)1892 123 456
Address: Vitality Wellness Ltd, Unit 7, Wellness Park, Tunbridge Wells, Kent TN1 1ER, United Kingdom